bold ideas.

made. real.

 

I help organizations uncover overlooked opportunities, shape stronger stories, and create experiences that deepen connection.

About this work

I work with brands, organizations, and individuals to bring bold, human-centered ideas to life—through intentional storytelling, meaningful visuals, and immersive experiences.

Whether you’re shaping a campaign, rethinking your brand voice, telling a deeper story or creating a culturally rich activation, I bring both strategy and soul to every project

Organizations hire me when they need more than creative execution and want a partner who can uncover overlooked opportunities, shape meaningful narratives, and translate those ideas into stories, experiences and communities activations that create lasting impact.

Core PracticeS

EXPLAIN

EXPLAIN

FIND THE OPPORTUNITY

CREATIVE STRATEGY

Creative strategy Consulting

  • Helping you clarify ideas, shape powerful narratives, and bring meaningful creative visions to life.

    • Concept ideation & narrative development

    • Creative direction for campaigns, visuals, or events

    • Storytelling strategy

    • Digital content direction

    • Collaborations & partnerships

    • Vision execution for existing ideas

    • Cultural & audience insight

ActivationS & Experience Designer

  • I design and direct immersive brand experiences that spark connection, cultural reflection, and emotional resonance.
    Drawing from my background in installation art, community building, and storytelling, I help brands craft experiences that feel intentional, memorable, and deeply human.

    Whether it’s an activation, event, or public installation, I translate big ideas into living, breathing environments that audiences can feel.

    • Concept Development & Visioning

    • Immersive Experience & Installation Design

    • Creative Direction & On-Site Leadership

    • Event Curation & Programming

    • Project Management Support

    • Community Engagement Strategy
      .

    PERFECT FOR:

    Brands, cultural institutions, conferences, wellness organizations, festivals, and creative teams looking to build an unforgettable experience or installation that merges story, culture, and impact.

Travel & Culture Storytelling

  • I help travel, hospitality, and culture-forward brands craft storytelling that captures the emotional truth of a place.
    Through narrative strategy, visual direction, and on-location storytelling, I translate a destination’s essence into imagery, language, and experiences that feel authentic, intimate, and culturally grounded.

    My approach combines editorial-style photography, cultural insight, and strategic storytelling to give brands a deeper, more resonant voice.

    • Narrative & Destination Story Strategy

    • Visual Storytelling Direction

    • On-Location Photography & Story Capture

    • Guest Experience Story Architecture

    • Editorial Travel Narratives

    • Speaking & Cultural Insight Workshops

    PERFECT FOR:

    Boutique hotels, hospitality groups, tourism boards, cultural organizations, lifestyle brands, and travel companies looking to deepen their storytelling + create emotionally resonant, visually compelling narratives.

Stories, positioning, creative expression

NARRATIVE & BRAND EXPRESSION

Clarify the story, shape the message, guide the creative vision.

Clarify the narrative and develop the creative direction for how it's expressed.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

Helping organizations express who they are through compelling stories, creative direction, and experiences that people connect with emotionally.

CREATIVE STRATEGY & NARRATIVE

CULTURAL STRATEGY & AUDIENCE EXPANSION

Recognize overlooked opportunities, understand audiences and barriers, and develop strategies to expand relevance, participation, and connection.

Reach more people, deepen connection, increase participation.

Understand audiences, uncover overlooked opportunities, and develop ways to reach and engage more people.

  • Recognize overlooked opportunities, understand audiences and barriers, and develop strategies to expand relevance, participation, and connection.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

Helping organizations uncover overlooked opportunities, broaden participation, and reach new audiences.

Opportunity, reach, engagement

Imagine, develop, and bring meaningful experiences to life.

Develop experiences, programming, partnerships, and activations that bring people together.

Experiences, participation, connection

EXPERIENCE & ACTIVATIONS

Develop the concept, experience strategy, programming, partnerships, and creative execution approach. Lead appropriate collaborators when needed.

  • Recognize overlooked opportunities, understand audiences and barriers, and develop strategies to expand relevance, participation, and connection.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

  • Our analysis demonstrates actionable insights, enabling organizations to optimize resources and align initiatives with measurable objectives.

Helping organizations transform audiences into active communities through experiences, programming, partnerships, and activations.

Three ways to work together

Discovery engagement: A defined challenge, assessment, recommendations, and next steps.

Project engagement: Develop a strategy, narrative, initiative, campaign, or experience from concept toward implementation.

Strategic advisory partnership: Ongoing senior creative guidance, development, and leadership.

I work with organizations that want to reach new audiences, tell stronger stories, or create more meaningful experiences. I help them figure out what's missing, develop a creative direction, and bring those ideas to life.

Creative Strategy & Consulting · Creative Direction · Experience & Community Design · Fractional Creative Leadership · Workshops & Facilitation · Speaking

Our Service Portfolio

Get Started

Services

Three women sitting on vintage orange armchairs in a cozy, decorated indoor space, engaged in a lively conversation with one woman speaking into a microphone, smiling, with a small table and colorful lanterns hanging overhead.

Creative strategy Consulting

  • Helping you clarify ideas, shape powerful narratives, and bring meaningful creative visions to life.

    • Concept ideation & narrative development

    • Creative direction for campaigns, visuals, or events

    • Storytelling strategy

    • Digital content direction

    • Collaborations & partnerships

    • Vision execution for existing ideas

    • Cultural & audience insight

A shirtless man with sunglasses, a bandana, and jewelry sitting on a beach chair, with a backdrop of photos of other people in a similar setting.

ActivationS & Experience Designer

  • I design and direct immersive brand experiences that spark connection, cultural reflection, and emotional resonance.
    Drawing from my background in installation art, community building, and storytelling, I help brands craft experiences that feel intentional, memorable, and deeply human.

    Whether it’s an activation, event, or public installation, I translate big ideas into living, breathing environments that audiences can feel.

    • Concept Development & Visioning

    • Immersive Experience & Installation Design

    • Creative Direction & On-Site Leadership

    • Event Curation & Programming

    • Project Management Support

    • Community Engagement Strategy
      .

    PERFECT FOR:

    Brands, cultural institutions, conferences, wellness organizations, festivals, and creative teams looking to build an unforgettable experience or installation that merges story, culture, and impact.

Young woman with braided hair, wearing a black bandana around her neck and a striped top, standing on a wide, flat landscape under a pale sky.

Travel & Culture Storytelling

  • I help travel, hospitality, and culture-forward brands craft storytelling that captures the emotional truth of a place.
    Through narrative strategy, visual direction, and on-location storytelling, I translate a destination’s essence into imagery, language, and experiences that feel authentic, intimate, and culturally grounded.

    My approach combines editorial-style photography, cultural insight, and strategic storytelling to give brands a deeper, more resonant voice.

    • Narrative & Destination Story Strategy

    • Visual Storytelling Direction

    • On-Location Photography & Story Capture

    • Guest Experience Story Architecture

    • Editorial Travel Narratives

    • Speaking & Cultural Insight Workshops

    PERFECT FOR:

    Boutique hotels, hospitality groups, tourism boards, cultural organizations, lifestyle brands, and travel companies looking to deepen their storytelling + create emotionally resonant, visually compelling narratives.

Bringing lived experiences, creative intuition, and strategic thinking to every partnership—bridging culture, story, and vision to help you build something meaningful.

have something in mind?

I specialize in Creative Direction and Strategy, Visual Storytelling, Experience Design, Activations, Community Building and Public Art. If you're looking to bring creativity, story, authenticity, & depth to your project and Big Bold Ideas to life- you're in the right place!

Let's Make it work !

@spiralcirclehealing: “ Wow! What a profound and beautiful project. I connected to so many brothers and sisters of color at this burn. Truly felt like home. Radical inclusion at its finest. Blessings on your path and all the art and work you do in the world.”