About Erin
I rarely begin with the obvious problem.
I'm more interested in the gap between perception and reality—what people believe, what they're actually experiencing, and what's missing in between. That's usually where I find the most meaningful creative opportunities.
My work begins with observation. I look for patterns, listen deeply, and uncover overlooked human insights before thinking about solutions. From there, I translate those insights into stories, experiences, and communities that help people connect, participate, and belong.
Over the past decade, I've worked across photography, public art, immersive experiences, travel, and community building, but those have never been the goal. They've been the medium. What has remained constant is my desire to understand people and create work that changes how they see themselves, one another, and the world around them.
That way of thinking wasn't developed in a classroom or agency. It was shaped through years of solo travel, navigating unfamiliar cultures, talking with strangers, documenting lived experiences, and learning that the most meaningful stories are often the ones happening just beneath the surface. Those experiences taught me to observe before assuming, to stay curious longer, and to look for what others often overlook.
That perspective eventually became the foundation for Black Burner Project, an initiative that began with a simple question: Why did so many Black people believe Burning Man wasn't a place for them? What started as a documentary photography project grew into a storytelling platform, community movement, public art installations, editorial work, and immersive experiences that helped reshape how thousands of people perceived and experienced the event.
Today, I bring that same approach to organizations, brands, destinations, and creative teams looking to build work that resonates beyond the moment. Whether I'm developing a narrative, designing an experience, leading a creative team, or exploring a new idea, I'm always asking the same questions:
What are we missing?
Whose perspective haven't we considered?
What story could change the way people connect?
Because I believe the strongest creative work doesn't begin with the loudest idea.
It begins by noticing what everyone else walked past.
In The Media
Clients & Partnerships
Dream big.build brave
It all begins with a thought, a vision—usually the kind that gives you butterflies, has your heart pounding, a bit scary. And That’s exactly how you know it’s real. It’s meant for you. It’s the one.
But here’s the thing: you don’t always find that out until later. Hopefully, that “later” comes after you’ve taken the leap.
It will always feel like a leap. That part never goes away. But when an idea is gifted to you—and you’ll know it because it lingers, it nags, it won’t let you sleep—it becomes your duty to bring it forth, the best way you can.
You don’t need to know the how. That part will come.