Arzón in Love
A bold celebration of love, sisterhood, and secrecy—crafted with heart and high-level coordination.
overview
In 2017, Erin co-produced an unforgettable 5-day surprise bachelorette experience in Mexico for a close friend—a top Peloton instructor—with one major twist: she had no idea it was happening. What began as an idea became a multi-layered surprise involving 16 guests (including three other Peloton instructors), carefully crafted messaging, fake itineraries, and seamless coordination. The goal? A luxurious, intentional, heart centered, completely secret celebration that she’d never forget.
What unfolded was an intricately orchestrated celebration filled with love, laughter, and layered logistics.
Behind the Magic
How do you:
Convince a high-profile instructor to travel without knowing the reason?
Get buy-in from Peloton and Adidas for the decoy
Secretly coordinate 16 guests’ travel and communication
Build a believable itinerary to ensure the guest of honor packed properly
Create a cohesive 5-day itinerary, from excursions to memorable dining experiences
Manage on-site needs, surprises, and group dynamics
Design an itinerary, dress code, brand tie-in, and multi-day celebration that’s unforgettable and completely under wraps?
Keep it a secret with so many people in the know for 5+ months.
The work
Creative Concepting & Narrative Building
Designed the core surprise concept and storyline using a fake Adidas influencer tripLogistics & Planning
Coordinated travel, accommodations, excursions, and guest arrivals with a boutique agencyCommunication Strategy
Led secrecy efforts, crafted a false itinerary, and managed group expectationsEvent Curation
Curated a full 4-day itinerary with white-themed dinners, excursions, and beachside joyGuest Experience
Hosted and managed energy, flow, and resolution across a high-vibe, high-energy groupBrand Collaboration
Strategically engaged Peloton and Adidas to maintain realism in the decoy
Impact
Flawless execution of an international surprise trip.
16 guests successfully coordinated over 4 months, zero leaks.
Cross-brand collaboration (Adidas, Peloton) and influencer-friendly storytelling.
An elevated, joyous travel experience that was both luxury and intimate.
A blueprint for experiential brand-led travel that blends authenticity, narrative, and strategy.
Project type
Experience Production
Creative Strategy
Brand Collaboration & Integration
Community Building
Influencer Coordination
Travel Itinerary Curation
Visual Storytelling & Creative Direction
Event Strategy & Onsite Hosting
Results
A successful, heartfelt bachelorette celebration
One very surprised bride.
Full guest participation without spoilers
Viral-quality video and photo content for everyone involved
Lifelong memory created through thoughtful intention and flawless execution
An emotionally resonant, high-touch experience executed at scale.
A powerful case study in culture-forward, human-centered travel curation.
