Shut up and Run
Capturing boldness, movement, and mindset for a best-selling debut
The Project
In 2016, I served as the lead photographer for Robin Arzón’s first published book, Shut Up and Run. The book was a bold manifesto on movement, mindset, and self-discipline—and my goal was to help translate that message into compelling imagery that reflected her voice, story, and audience.
From shaping the creative vision to photographing Robin and additional featured runners, I brought both strategy and soul to the visual language of this now-iconic publication.
Project type
Editorial Photography | Creative Direction | Visual Storytelling | Brand Identity (Wellness & Publishing) | Collaboration with Author & Publisher
My Role
Developed and co-led the visual direction for the book
Created a mood board and scouted outdoor shoot locations across NYC
Photographed Robin and 4 featured subjects across multiple environments
Edited and curated image selections to complement the book’s themes and chapters
Worked closely with the author and editor to align visuals with narrative tone
impact
First edition of a successful published book
Expanded Robin Arzón’s personal and professional brand
Contributed to a growing movement of inclusive, empowering wellness content
Built a foundation for future collaborations at the intersection of fitness, storytelling, and media
Results
Book went on to inspire thousands of new runners globally
Showcased in major stores and online, with widespread visibility
Led to continued trust and collaboration between myself and Robin on future projects
NY Times Best Seller
